Archives for October 12, 2008

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Waking up to smell the caffeine

Before reading this you’re probably going to need a coffee, in fact why not have a few? After all who’s to say when enough is enough in our hunt for a caffeine kick.

Colour trademarks: a powerful weapon in the war of food brands

By Lindsey Partos

Strong brands are a powerful weapon in a company's armoury, and when new rules emerged in the 1990s allowing colours to be registered as a trademark, the fight for brand recognition stepped up a gear, encapsulated in the ongoing case in Australia that...