Branded Corn Flakes are great for branding
Will we all be waking up bleary-eyed to bowls of tattooed Corn Flakes any time soon? Probably not, but by suggesting that we could, Kellogg’s has hit on a winning marketing ploy.
Archives for October 18, 2009
Shoppers still prepared to pay for healthier foods, says research
Consumers are prepared to pay more for foods that note health attributes on packs, and are becoming more aware and sophisticated in their attitudes to diet and food labelling, according to research from Tate & Lyle.
Kraft sale could help with Cadbury bid - report
Kraft may look to sell its brand Maxwell House to generate a higher offer to Cadbury, the world's second largest confectionery group, claim media reports.
Peanut sales at near-record levels despite salmonella
USDA figures show that consumers bought near-record quantities of peanuts over the past year, despite a salmonella outbreak blamed for nine deaths and more than 700 illnesses.
Chocolate manufacturers go pink for cause
US confectionery giants have been customising their wrapping or chocolates in support of breast cancer awareness month, while advocates caution consumers over the increasing number of pink products.