Uniting consumer insight and marketing success: Report
Most food manufacturers have not yet figured out how to translate consumer insights into effective marketing tactics, according to a new report from the Grocery Manufacturers Association.
Archives for November 5, 2009
Antioxidant levels in chocolate show stability - study
The levels of antioxidant activity and flavan-3-ol levels in chocolate products are stable over a controlled shelf life of one year, according to a new study.
Acid-sensitive gum may fill you up for longer, cut snacking
A solution that forms a gel on entering the acidic environment of the stomach may suppress appetite and offer an interesting opportunity for the burgeoning weight management market.
Taura takes tiny fruit bits to market
Taura Natural Ingredients is introducing a new line of tiny fruit pieces, opening up new possibilities for moulded chocolates and biscuits to boast real fruit content.
Cadbury cites eco concerns for tin swap
Confectionery giant Cadbury is playing up its sustainability initiatives in its seasonal packaging to appeal to consumer demand for a 'green' Christmas.