Archives for December 15, 2009

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Multisensoric trend key to confectionery packaging, claims German group

15-Dec-2009

By Jane Byrne

Appealing to consumers’ five senses through innovative packaging techniques can result in increased brand loyalty and greater impact at point of sale, and it is a key driver in confectionery packaging, according to the organisers of the 2010 Pro Sweets...

Kraft questions Cadbury’s long-term targets

15-Dec-2009

By Caroline Scott-Thomas

Kraft has dismissed the raised long-term growth targets published by Cadbury on Monday, saying the UK confectioner’s prospects are subject to significant risk and uncertainty.

EU clears Amcor takeover of Alcan

15-Dec-2009

By Rory Harrington

Amcor’s takeover of Alcan has been cleared by the European Commission after the Australian company agreed to sell off two pharmaceutical and food packaging plants in Spain.