Wrigley and Kraft opt for smaller gum packs for cash-strapped US consumers
Gum titans Wrigley and Kraft Foods plan to introduce smaller five-piece chewing gum packs at reduced rates to boost US sales and reflect consumer spending trends.
Gum titans Wrigley and Kraft Foods plan to introduce smaller five-piece chewing gum packs at reduced rates to boost US sales and reflect consumer spending trends.
Instability in the European sugar market is set to continue in the near future though further deregulation anticipated for 2015 could help bakery and confectionery manufacturers, according to a report from financial services provider Rabobank Group.