Cadbury bursts into UK popcorn segment
Kraft-owned Cadbury has expanded its sharing bag portfolio with a chocolate-coated toffee popcorn product, in a bid to burst into the UK’s rattling £42m (€52.46m) popcorn market.
Kraft-owned Cadbury has expanded its sharing bag portfolio with a chocolate-coated toffee popcorn product, in a bid to burst into the UK’s rattling £42m (€52.46m) popcorn market.
UK chocolate brands have indulged in a British-homage in the run up to the Queen’s Diamond Jubilee on June 2 and consumer spending will be up, driving the usual post-Easter sales dip, an industry analyst said.
Packaging players are likely to think twice before engaging with UK authorities again after the Government failed to wait for industry feedback and prematurely rolled out confused and flawed measures aimed at reducing the amount of plastic ending up in...