Archives for September 12, 2012

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THE MONDELEZ SERIES – Gum & Candy strategy

Mondelez plans lower price points and China focus for gum and candy category

13-Sep-2012

By Oliver Nieburg

Kraft Foods’ global snacks spin-off Mondelez International will focus on penetrating the Chinese market and will introduce lower price points for gum as it looks to reinvigorate the ailing gum and candy segment.

THE MONDELEZ SERIES – Analyst’s take

Mintel analyst lauds Mondelez’s geographic choices

13-Sep-2012

By Oliver Nieburg

Kraft’s global snacks spin-off, Mondelez, has chosen its focus markets wisely and can capitalise upon chocolate market growth in Russia and the upcoming FIFA World Cup and Olympics in Brazil, according to an analyst.