Emotional connection with shoppers key to candy success
During Tuesday’s keynote address at the 2013 Sweets and Snacks Expo in Chicago, shopper marketing experts offered advice on engaging people to help ensure sales success.
Archives for May 22, 2013
EU to ban flavouring compound
The European Commission and member states have voted to ban a flavouring compound, following an EFSA opinion on its safety published last week, which found that the ingredient was of concern.
NCA president: Sugar reform necessary to preserve US candy industry
Lawrence T. Graham, president of the National Confectioners Association (NCA) said sugar industry reform is needed to keep the American confectionery industry competitive.