Archives for September 22, 2013

Industry Voices - The Gum Doctor

Fortified chewing gum can protect against the common cold, claims Immuno Gum creator

Immune health chewing gum is a cheaper and more portable way to guard against the common cold than dissolvable vitamins, according to an emergency room doctor who has created his own anti-flu chewing gum.

Ferrero USA pledges to not advertise to kids

Ferrero USA has joined the Children’s Food and Beverage Advertising Initiative (CFBAI) – pledging not to advertise its products to children under 12.

Behind the brand: Agency talks challenges of Mondelēz gum rebrand across Europe

Mondelēz International invested in a European-wide revamp of its regional gum brands this year and the agency involved said consistency demands were the biggest challenge.