Milka’s cost-effective marketing in time of turmoil
An analyst has called Milka’s recent selective marketing a “masterclass” in how to implement cost-efficient, brand equity building strategies against a backdrop of an industry in “turmoil”.
Archives for November 15, 2013
Barry Callebaut completes $19m Japan factory move
Barry Callebaut has finalised the move of its Japan’s chocolate factory from Amagasaki to Takasaki in an investment worth $19.4m.
‘The cocoa shell is a magnificent piece of material that hasn’t been exploited’ – Daintree Estates
Waste shells from cocoa processing are rich in fibre and antioxidants and carry great potential as food ingredients, according to Australian plantation-to-bar manufacturer Daintree Estates.