Abraaj Group plans Middle East & North Africa expansion for Kool Food
Private equity firm Abraaj Group has acquired a stake in Moroccan chocolate company Kool Food and plans to expand distribution in the Middle East and Africa.
Archives for April 21, 2014
When it comes to NPD, is consumer 'liking' an overrated idea?
Testing the consumer liking of a new product may be an overrated idea that ‘breeds mediocrity’ and means products fail to differentiate themselves against the competition, according to David Howlett of MMR Research.