Big Inter-chew: Gum giant talks strategy & innovation in 2015
Wrigley sees recovery after ‘bringing the fun’ back to gum with Juicy Fruit and sours
Wrigley says marketing dollars and R&D efforts put into its Juicy Fruit brand last year helped win back young U.S. consumers who had moved away from the category and hopes innovations with sour flavors will pull in even more young people.