Archives for June 17, 2015

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NPD EXCLUSIVE: 'We're going to deliver more protein with a third of the sugar,' says CEO

KRAVE Jerky to launch low-sugar protein bars

By Kacey Culliney

Hershey-owned KRAVE Jerky will go head-to-head with Clif Bar, Kind and Lärabar as it readies to launch protein bars with one-third of the sugar towards the end of this year.