‘Emerging middle class’ drive B-brand growth
The emergence of a new middle class in emerging markets can serve as a catalyst to B-brand growth, rather than benefiting established global brands, say researchers.
Archives for July 30, 2015
Q2 results
Mondelēz continues to suffer from chocolate price hike fallout in Europe
Oreo maker Mondelēz International saw net revenues decrease by 9.2% to $7.7 billion in the second quarter 2015, with Europe taking a 16.7% hit.
Smile for candy: Hershey eyes in-store excitement with facial recognition sampler
Hershey plans to introduce an interactive sampler to retail stores that dispenses products after shoppers smile in a bid to enhance the in-store experience and create a sales opportunity.