Mars and Wrigley rethink impulse strategy for e-commerce age
Mars Chocolate and Wrigley have adapted impulse merchandising strategies to fit the modern retail landscape.
Mars Chocolate and Wrigley have adapted impulse merchandising strategies to fit the modern retail landscape.
UK palm oil imports were 72% sustainable in 2014 – up from 55% in 2013, according to an annual progress report from the Department for Environment, Food and Rural Affairs (DEFRA).
Concern over misuse of the term ‘free-from’ in relation to allergens in food products and a need for greater standardisation of manufacturing practices has led the British Retail Consortium (BRC) and the Food and Drink Federation (FDF) to produce new...