Stevia may benefit from consumer desire for natural claims: Mintel
While stevia, a natural sweetener, is not yet widely known in the US, the product may benefit from consumers demanding healthier products.
Archives for January 15, 2016
PureCircle refining stevia product to fit consumer tastes
Stevia is closing in on mainstream acceptance as a non-caloric sweetener, but the product will need additional innovation before it is fully accepted by consumers.