Online teenagers helping to market high calorie foods
Marketing messages promoting high-calorie foods are receiving a boost from an unexpected source - teenage social media users - according to a Swedish study.
Archives for April 17, 2016
Mondelēz names new UK head as Greenhalgh departs
Cadbury owner Mondelēz International has appointed a replacement for departing UK managing director Phil Greenhalgh.
Haribo launches Twin Snakes in US with Blue Chip Marketing
Gold-Bears candy maker Haribo of America has enlisted Blue Chip Marketing Worldwide to help launch its latest product, Twin Snakes, in the US.
CEO Interview
Stepping on the gas: Drive Gum enters Autogrill and BP in Spain amid international push
Sugar-free caffeinated chewing gum brand Drive Gum has its sights on the US and Russia after expanding distribution in Spain through deals with Autogrill and BP.