Mondelēz unveils media monetization model as consumers skip traditional ads
Mondelēz International is aiming to offset some of its marketing costs and improve return on investment by developing original media content "that people want to watch".
Archives for June 1, 2016
New program to help cocoa farmers adapt to threat of climate change
Businesses including Barry Callebaut, Mars and Nestlé are part of a new program designed to help cocoa farmers adapt to the threat of climate change.
Binge behaviour mechanism ‘switched off’ in brain study
Binge eaters are less motivated to eat a treat after hearing a ‘sugar cue’ when certain brain pathways are suppressed, an animal study has found.
Not all Millennials are the same, and other generation-based myths busted by CRA-backed study
Young adults move through several distinctly varied life stages from the ages of 18 to 34 years – high school graduation, moving out on their own, going to college, finding a first job, falling in love and starting a family – and yet most marketers treat...