Archives for October 24, 2016

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Option paralysis: Consumers were confused by 'Choices'

Dutch ditch healthy eating logo for an app

By Niamh Michail

The Dutch government has ordered the industry-led healthy eating logo to be phased out and replaced with an app that allows consumers to scan products for nutrition information.

Guest Article - Trend Report

Digital tech to change confectionery travel retail space

By Tina Thompson, digital projects director from retail marketing agency HRG

Technology is set to enrich the travel retail segment, where confectionery is already the most purchased category, says retail marketing agency HRG.