Archives for March 23, 2017

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'This is the largest emotional dataset linked to real business outcomes in existence'

Facial expressions show Mars the adverts that will drive sales

By David Burrows

It’s a claim that will raise a few eyebrows: researchers working for Mars can identify with 75% accuracy whether or not an advert will deliver a big sales uplift by studying facial expressions.

A 20% sugar cut by 2020? ‘It won’t be possible,’ says FDF

By Niamh Michail

A 20% sugar cut across all food categories by 2020 – as per voluntary targets set by the UK government – is not technically possible, nor would it be acceptable to consumers, industry lobby the Food and Drink Federation (FDF) has said.