Hershey says future 'very bright' for experiential retail upon NYC store opening
Hershey will open its Chocolate World experience store in New York City’s Time Square later this year.
Archives for August 6, 2017
Sugarfina gets $35m private equity boost for e-commerce and international expansion
US luxury candy retailer Sugarfina has secured a $35m investment from private equity firm Great Hill Partners.
Startup Watch
Retro reboot: British confectionery brand Champion & Reeves to expand after crowdfunding
Luxury nougat startup Champion & Reeves has adopted the style of discontinued classic British brand Callard & Bowser and eyes domestic and export success after raising £156,540 ($204,000) via crowdfunding.
Augmented reality and packaging: A passing fad or a limitless digital canvas for tomorrow’s food marketers?
Back in 2011, it looked as if augmented reality (AR) might become as ubiquitous as the barcode on food packaging as marketers sought new ways to entice consumers with more immersive experiences.