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Hershey's Gold – First flavor launch for top five US chocolate brand in 20 years
Hershey is to launch peanut and pretzel flavored Hershey's Gold – the first permanent flavor variant for its namesake brand since Cookies ‘n Creme in 1995.
Archives for November 2, 2017
Bakery and snack brand licensing on the rise, says McVitie’s brand extension agency Beanstalk
McVitie’s, Filippo Berio, Chaucer Foods and the Finsbury Food Group are just a few of the companies working with brand extension agency Beanstalk to extend brands into other categories and markets.
Perfetti van Melle to license Airheads after Chupa Chups brand extension successes
According to Christine Cool, area licensing manager of confectionery manufacturer Perfetti van Melle, brand licensing opens a whole new universe of possibilities, something it has done for the company’s Chupa Chups brand.
‘Clear business case’ to invest in women in cocoa: WINCC
'A long way to go' to equality for women cocoa farmers
Female cocoa farmers are key to accelerating cocoa sustainability, but lack the access to finance and land rights that men have, says a new network for women in the cocoa supply chain, which includes Hershey's CEO.