Sustainability
Mondelēz confirms commitment to eliminate deforestation in Ghana and Côte d’Ivoire
Company says satellite technology to map and monitor 100% of farms in Cocoa Life program will be available by end year.
Archives for March 6, 2019
FFP launches first UK resealable pack that can be collected and recycled
FFP claims to have launched the first resealable pack in the UK that can be collected and recycled through the existing waste collection system, made from an all polyester tray, lidding film and resealable label.
Marketing
Ferrero woos youth with Tic Tac ads and Nutella samples requested via voice technology
Reaching beyond the television, Ferrero unleashed two promotional campaigns this week – one for Tic Tac Gum and one for Nutella, both in the US – aimed at millennials and Generation Z consumers.
MPC sees demand grow for non-GMO, natural ingredients in snacks, confectionery & beverages
Malt Products Corporation (MPC), which manufactures malted barley extract and sweeteners, has seen increasing demand for non-GMO and natural, nutritious ingredients.