Archives for June 27, 2019

AIPIA Summit

Social media is changing the way brands think about packaging

From consumer digital engagement to reverse writing on packaging which appears left to right on selfies, Christopher Houghton, brand innovation and packaging, Cambridge Design Partnership (CDP) highlights the five areas to ensure ‘Context is King’.

Exports

Chocolat Madagascar moves into China after backing from UK government

The business has been supported by the Food is GREAT campaign, and plans to continue targeting new overseas markets, including the US.

‘Edible entertainment’: Bazooka's playful candies dip into booming gummy category

Bazooka Candy Brands, makers of the namesake bubble gum as well as Rings Pops and Baby Bottle Pops, have officially entered the gummy category while harnessing nostalgia to capitalize on the interactive nature of its core portfolio.

Chocolate made with jackfruit seeds nearly ready, says Indian co-op

The Central Arecanut and Cocoa Marketing and Processing Cooperative (Campco) has been developing a chocolate product made from vacuum-fried jackfruit bits.