Shari’s Berries, Harry & David hoist 1-800-FLOWERS in latest earnings
The gifting retailer benefited from targeting younger consumers and everyday occasions, with its food and basket sector gaining 18% ($10.7m) in the first quarter of fiscal 2020.
Archives for November 1, 2019
Marketing
Godiva solidifies new vision and growth plan with ‘Wonder Awaits’ campaign
The chocolate company described the global advertising push as ‘a vital extension’ of its goal to expand fivefold by 2025, extending into adjacent categories and opening experiential cafés.
KIND to cut 15% of staff in field marketing and sales shuffle
The snack bar maker announced the layoffs shortly after its first-ever acquisition, and two years after Mars Inc. took a minority stake.