News & Analysis on Chocolate, Candy and Cocoa
Marketing
Ethical Dutch brand Tony’s Chocolonely has announced it is dropping its ‘no paid media policy’ with its first UK ATL (Above The Line) campaign that aims to reach at least 122m people with a total value of £750k.
Free-from
Leading UK brand Fortissimo Chocolate’s Raw Chocolate Company has launched a radical ‘live in wonder’ rebrand.
Guest post
Stefan Reidy is the founder and CEO of Arviem, a Swiss-based provider of multi-modal, in-transit supply chain visibility. He explains how best to protect valuable cocoa beans during their journey from West African ports to Europe and North America.