Behave better-for-you gummies satisfy online appetite, move into candy aisle
In its first year, low-sugar candy startup Behave has faced demand-driven stockouts, reformulated with less sugars and expanded into stores across the US.
In its first year, low-sugar candy startup Behave has faced demand-driven stockouts, reformulated with less sugars and expanded into stores across the US.
After upending the gum category with the wildly successful launch of plastic-free, all-natural gum in a sleek, thoughtful package, the makers of Simply Gum are hoping to strike lightening twice – or preferably thrice – with its recent “low-key” entrance...