Archives for October 6, 2023

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Mars, PepsiCo, Kraft Heinz, and Givaudan on how AI can improve NPD

Mars, PepsiCo, Kraft Heinz, and Givaudan on how AI can improve NPD

By Augustus Bambridge-Sutton

NPD takes time. Long hours of R&D lie between an idea and a product launch. AI, however, is helping a range of major companies generate product ideas, as well as do market research and gain insights into the minds of consumers.

Survey shows confectionery consumers crave fruity flavours

Guest post

Survey shows confectionery consumers crave fruity flavours

By Linda Tomaselli

According to the most recent Corbion Consumer survey, the primary drivers for consumers of confectionery remain centered around flavour and reputable brands. In the realm of sugar confectionery, fruit flavours continue to hold sway as the top choice...