Archives for May 1, 2024

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Aero temps sharers with new campaign

Marketing

Aero temps sharers with new campaign

By Anthony Myers

Nestlé’s Aero has launched a new ‘ShAero’ marketing campaign in the UK and Ireland, with an on-pack promotion that will see more than 33,000 sharing bars of Aero Peppermint up for grabs.

Brussels, do we have a problem with the EUDR?

Regulation

Brussels, do we have a problem with the EUDR?

By Anthony Myers

‘Beleaguered’ is perhaps too strong an adjective to describe the forthcoming European Union Deforestation Regulation (EUDR), but when the bloc’s Director General for Trade goes on record as describing its current state as "extremely burdensome," then...