Cadbury brings back 'Old Jamaica' on popular demand
UK chocolate company Cadbury will launch two Bournville variants to retailers from this month - Cadbury Bournville Old Jamaica and Cadbury Bournville Orange. Both are available in 180g bars which retail at £1.65.
Back by popular demand, says the chocolate maker, Bournville Old Jamaica, a raisin and rum flavoured dark chocolate, re-enters the marketplace.
Bournville Orange is a new variant combining dark chocolate with pieces of "real orange", adds Cadbury.
According to the company, Bournville is performing "extremely well". Worth £8.9m, the brand is the 8th biggest SKU and has a 13 per cent share of the dark chocolate segment within the large block category.
