NPD
Montezuma’s adds hemp and seasalt to its Absolute Black bars
The new Absolute Black flavor, available from May 1, is the fourth bar in Montezuma's best-selling 100% cocoa range. The range was originally launched in 2016, and all bars are gluten free, made without dairy and have no added sugar.
Absolute Black is Montezuma's best selling bar and the company says the decision to extend the range follows the overwhelming popularity of the Black series.
All bars are made using Montezuma's in-house blend of 100% cocoa chocolate with no added sugar, and are dairy and gluten free. They are suitable for vegans, coeliacs and those following no sugar diets, so offer a perfect choice for those making healthy food choices.
Montezuma's co-founder Helen Pattinson said: "Absolute Black was introduced to provide a delicious option for our customers who wanted the highest cocoa percentage. Since then we have seen the whole range go from strength to strength and so it's great to be able to add this unique new flavor. I love the nuttiness of the soft hemp and the slight saltiness just adds to the flavor explosion. Absolute Black is rich and not for the faint-hearted so don't say I didn't warn you!"
The Absolute Black range also includes:
- Absolute Black - the original dark and delicious 100% cocoa bar offering a dramatic flavour hit
- Absolute Black with Orange and Cocoa Nibs - flavoured with organic orange oil and cocoa nibs which add a crunch and natural sweetness to the original bar
- Absolute Black with Almond - studded with blanched almonds providing an intense cocoa hit with a creamy, nutty texture
All Absolute Black bars are priced at £2.59 ($3.37) per 100g and are available in Montezuma's shops in the UK and online.