Big brands

Mondelēz has launched an Oreo cookie with a brownie batter center in the UK. Pic: Mondelēz

Mondelēz launches Oreo Choc’O Brownie in UK

By Douglas Yu

Mondelēz has introduced its Oreo Choc’O Brownie to the UK market and will be supporting the launch with a £2.5m ($3.2m) audiovisual advertising, experiential, sampling and PR campaign. 

Cadbury vows to ‘secure' jobs while announcing 50 redundancies

This week Down Under

Cadbury vows to ‘secure' jobs while announcing 50 redundancies

By RJ Whitehead

Though Mondelēz has billed its new plans to invest A$75m (US$60m) into upgrading its Hobart Cadbury factory as a move to “secure local jobs”, it has at the same time revealed that nearly 10% of jobs will be shed in the process.